It is well known that a customer’s shopping experience is heavily influenced by the many interactions that occur during each trip to the store. Many companies put a strong emphasis on providing the best customer service because they know the employees’ interactions with a customer are important. Yet, the customer’s experience of your business really starts when they first turn into the parking lot. Will their first impression be a nice smooth ride, or will they encounter unsightly cracks, driven through overgrown potholes or park in a puddle of water? Creating a good first impression for your customers begins with the parking lot.
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