The success of any company can be determined by multiple indicators, including profit and loss, growth expectancy, and employee retention, among others. To be successful in all areas, companies need a firm foundation.

With more than 75 years of experience in the asphalt industry, Bituminous Roadways (BR) has established that foundation. To build upon and grow that foundation, the company has established a set of essential core values to live by every day.

To BR, these core values are not just inspiring words – we put them to work every day and apply them in all that we do!

BR’s Core Values

Our core values support our purpose to create a growing, enduring, and successful company with great people and expanding opportunities.

The BR core values are Safety, Quality, Respect, Integrity, and Commitment.


Safety in the workplace is a mutual responsibility of the employer, management, and all employees. We value human life. Our goal is that every BR employee who leaves their family in the morning to come to work returns home each night in good health.

Working in the asphalt paving industry can be laborious, and depending on your job description, requires physical strength and stamina. Therefore, creating a positive safety culture is critical to keeping everyone safe.


As Aristotle once said, “Quality is not an act; It is a habit.”

At BR, we chose quality as our best business plan. In everything we do, from installing asphalt to grading a worksite; from pouring concrete to paying our bills; from providing good employee benefits and interacting with customers – we do it to the best of our ability and consistently. By being consistent in our quality, employees, vendors, and customers know what to expect.


“Do unto others as you would have them do until you.”

This simple statement carries so much weight. When interacting with co-workers, customers, or vendors, it is so important to be respectful. It promotes healthy relationships inside and outside our organization.

Respect (or disrespect) is something people remember and return. Our business depends on building respectful relationships because this in turn, produces an enduring and successful company.


One might define integrity as being honest, and BR takes it one step further. BR defines integrity as doing the right thing, whether someone realizes it or not. It’s choosing your thoughts and actions based on values rather than personal gains.

Living a life of integrity shows in all aspects of our interactions. If you live by integrity, you build trust. You establish this trust with your co-workers, customers, and vendors, and pretty soon, you have repeat business and loyal employees. Ultimately, this trust evolves, and the business grows.


Commitment is the bond employees share with their organization and with each other. The goal at BR is to make employees feel welcome and ensure they understand how they can play a part in creating a successful company.

Committed employees bring exceptional value to the organization through their support, productivity, determination, reliability, and quality. Commitment shows and can be contagious.

Choose Bituminous Roadways for Twin Cities Asphalt Paving

Bituminous Roadways, Inc. is proud to be a leader in the asphalt paving industry. If you’re looking to pave a new parking lot or roadway, fix some curb and gutter, add to an existing trail or rehabilitate your tennis courts, look no further. BR will put our core values to work for you!

Get a free online consultation or give us a call at 651-686-7001.